Wokeness will not protect business for long because progressives are hostile to business. This arranged marriage will not produce lasting bliss for corporate America.
Major League Baseball’s moving the 2021 All Star Game from Atlanta over Georgia’s new voting law symbolizes businesses’ new willingness to take sides on political issues, typically the progressive side. Businesses previously avoided offending potential customers or employees. Selling to both Republicans and Democrats maximizes profit!
Vivek Ramaswamy explores the causes and consequences of “woke” business in Woke Inc: Inside Corporate America’s Social Justice Scam. The book offers numerous valuable insights and creative analyses. Mr. Ramaswamy is the child of immigrants from India who grew up in Ohio. He attended Harvard for undergrad and Yale Law School and worked in pharmaceuticals including as CEO of Roivant Sciences before stepping down in 2021.
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