Chocolate manufacturer Läderach was present on board at Swiss for ten years. Finally, with a small praline box, which was given to individual passengers as a sign of attention. Swiss now confirms that the collaboration ended in November. The praline box is still part of the Swiss on-board product until mid-April.
The sweet end of the sweet collaboration came because the Swiss had concerns about the negative reporting about Läderach, as Läderach Marketing Director Patrick Th. Onken says. Headlines such as "The king of chocolate fights abortion and homosexuals" were obviously too much for the airline, which has a high proportion of gays in the cabin.
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