A new report by Morning Consult reveals consumer opinions of Nike have shifted rapidly since announcing their new campaign with former NFL quarterback Colin Kaepernick. The report uses over 8,000 interviews with American adult consumers.
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Gen Z ought to terrify them. That’s their number 1 target audience. According to marketers, their brand preferences haven’t solidified yet. I bet the millennials who do marketing now (watch last year’s awful Super Bowl ads) weren’t expecting this. Different generation. Pragamatic, useful, conservative. Gen Z is “the most diverse in history” but that’s completely misleading. Gen Z is mostly white in the upper Midwest and blue collar New England and are driving the recent GOP vote surge in those places. https://www.nytimes.com/interactive/2018/upshot/elections-poll-mn08-1.html The age breakdown looks just like 2016 exits across the whole top tier. The emerging Republican majority.