Many corporations are being pushed into wokeness. Tanner Aliff writes:
Cancel culture is a black hole that is swallowing corporate America. The zeitgeist of social awareness and virtue signaling has spread far beyond the realm of adolescent Instagram posts to the point where corporate titans now have joined in the effort to push woke capitalism.
Don’t be fooled. Principles are hardly the reason companies are altering their marketing faces to appeal to progressive America.
Current social justice platforms are accelerating the growth of cancel culture and empowering consumers to hold businesses accountable for their social stances. It is not about supporting social justice—companies either are trying to get ahead or simply survive the judgment of cancel culture.
[Tanner Aliff, "Cancel Culture Forces Companies to Embrace Woke Capitalism,” The Daily Signal, November 19]
