Every political campaign’s dream is to get potential voters to glance at piece of mail they find in their mailboxes, then their hearts pound quicker if those voters stop and read the mailing cover. Then they hope the voter will open the piece and read what they want those voters to know – either good stuff about their candidate or bad stuff about their opponent.
And that’s all besides the great money the printer gets for doing the mailer, the piece designer gets for putting it together and the political consultants commonly get for, well, being campaign consultants.
That’s the background for a hit piece the Richard Irvin for Governor campaign just did on Republican gubernatorial primary candidate state Illinois State Senator Darren Bailey.
A month ago, Senator Bailey was leading the IL GOP primary with 30 percent of the voters in a six-way race – making him the prime target for Irvin, whose campaign raked in $20 million from Illinois’ richest man, Ken Griffin. Bailey’s campaign has the broadest support and conservative grassroots while Irvin has the most funding available.
For political observers, that puts the race between Bailey and Irvin.
And that’s likely the reason Irvin’s campaign sent the mailing that hit hundreds of thousands of downstate Republican mailboxes within the past couple of weeks.
Read the rest on Illinois Family Action